Sep. 17, 2024
The William F. Harrah College of Hospitality is partnering with the 51³Ô¹ÏºÚÁÏ International Gaming Institute, the University of Florida, AXES (axes.ai), and Black Fire Innovation to research robots in the hospitality industry. As automation and robots become more prevalent in the hospitality industry, the research will measure the physiological reaction of customers who interact with robots, with the goal of helping industry leaders make more informed decisions in their technology investments.