MKT 422: Adv. and Promo. Mgt.
Section: 1001
| Course | Section | Credits | Instructor | Dates | Status | Call Number |
|---|---|---|---|---|---|---|
| MKT 422 | 1001 | 3 (3 max credits) | Krishen Anjala | Jul. 14, 2025 to Aug. 15, 2025 | Open | 52364 |
Description
The communication process as it relates to the promotional mix, including both traditional and non-traditional media. Theories and applications pertaining to all strategically managed areas of marketing communications are covered.Prerequisites
MKT 422 max & LBS major
Notes
This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).
Summer Term registration policies are not the same as Spring and Fall. Failure to familiarize yourself with Summer Term registration policies and procedures may result in penalties. Courses must be dropped the business day prior to start date to avoid penalties. Visit the Summer Term website at summerterm.unlv.edu for complete registration and schedule information.
- Drop Deadlines:
100% Refund: 6/6/2025
50% Refund: 6/13/2025
Last Day to Drop: 6/27/2025
This data is for informational purposes only. Please see for a full catalog and more information.