MKT 472: Marketing Plan & Analysis
Section: 1001

Course Section Credits Instructor Dates Status Call Number
MKT 472 1001 3 (3 max credits) Mejza Michael Jun. 9, 2025 to Jul. 11, 2025 Open 52366

Description

Marketing planning skills. Includes practice of developing marketing plans and the use of marketing technology and models in the marketing planning process.

Prerequisites

MKT 472 max & LBS major

Notes

This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.
In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).
Summer Term registration policies are not the same as Spring and Fall. Failure to familiarize yourself with Summer Term registration policies and procedures may result in penalties. Courses must be dropped the business day prior to start date to avoid penalties. Visit the Summer Term website at summerterm.unlv.edu for complete registration and schedule information.
- Drop Deadlines:
100% Refund: 6/6/2025
50% Refund: 6/13/2025
Last Day to Drop: 6/27/2025

This data is for informational purposes only. Please see for a full catalog and more information.