Aya Shata (Journalism and Media Studies) and co-author Michelle Seelig from the University of Miami published an article titled, "Is It Real Enough? A Mixed-Methods Study of Realism, Engagement and Counterargument in Transmedia Edutainment for Sustainable Behaviors," in the Communication & Society Journal. It examines the role of transmedia edutainment as a new communication strategy that leverages transmedia storytelling to promote pro-environmental messaging.
