Kavita Batra (Medicine) and Jagdish Khubchandani from New Mexico State University co-authored an editorial, "," in the Journal of Medicine, Surgery, and Public Health. The editorial explores the history and motivations behind diet fads and supplements, emphasizing the need for informed consumer choices. It calls for healthcare providers to offer evidence-based, culturally sensitive guidance and for regulators to strengthen measures against false advertising. The piece highlights the importance of collaborative research to understand long-term effects and shape policies that protect public health in a rapidly changing marketplace.
