Nancy Lough (Educational Psychology & Higher Education) will be honored as a Sport Marketing Association Research Fellow at the group's annual conference in Philadelphia in October. The Sport Marketing Association Research Fellow designation recognizes individual scholars who have shown excellence in the area of sport marketing research, honoring the work that they have disseminated through the Sports Marketing Association (SMA) and its official journal, Sport Marketing Quarterly. The SMA Research Fellow designation is intended to be one of distinction within SMA and Fellows' own academic communities, and to encourage high standards of research and other forms of scholarship among SMA members.