51³Ô¹ÏºÚÁÏ

Biography

Stowe Shoemaker — a professor and former dean of 51³Ô¹ÏºÚÁÏ's William F. Harrah College of Hospitality — is an expert on strategic pricing, revenue management, and customer loyalty programs. He currently serves as special assistant to the 51³Ô¹ÏºÚÁÏ Foundation president, working on fundraising and initiatives that advance new and ongoing external partnerships.

Throughout his career, Shoemaker has helped game developers test market new casino games (both slot machines and table games), developed programs to measure customer satisfaction for casino and hotel firms, and modeled the success and failure of marketing promotions. He has taught marketing as well as the mathematics of casino games. Shoemaker has also authored textbooks on hospitality marketing and helped write the strategic plan to bring health care tourism to Southern Nevada. 

During his 10 years of service as dean, Shoemaker propelled the college to be the leading hospitality program in the U.S., and helped raise more than $40 million to benefit the college and the construction of a new state-of-the-art building. Prior to his deanship, he served as a Lincy Professor at 51³Ô¹ÏºÚÁÏ and the Donald Hubbs Distinguished Professor at the Conrad N. Hilton College of Hotel Administration at the University of Houston. For many years, he was a member of the executive education faculty at the Cornell University School of Hotel Administration, and for a time he maintained an appointment in the Division of Diagnostic Imagery at MD Anderson Cancer Center in Houston.