Emma Frances Bloomfield In The News
Grist
You’re probably familiar with the concept of a carbon footprint: a personal tally of transgressions that contribute to planet-warming emissions. The “carbon footprint” is well established in the climate movement’s lexicon, despite the guilt and shame that it evokes — and despite the fact that many people now know the term was popularized in an ad campaign by the oil company British Petroleum, a shockingly effective gambit to put the onus of addressing the climate crisis on individuals, not the corporations or governments that have contributed the most to the problem.

Grist
There’s now an easy way to turn any aspect of life into something to optimize — just add “-maxxing.” Gymmaxxing is about getting ripped. Moneymaxxing means accumulating wealth as fast as possible. Over the past couple of years, this social media-driven wellness fad has spread to more and more activities: Tanning is sunmaxxing; drinking plenty of water is watermaxxing. Even at night, the grind for self-improvement continues, with sleepmaxxing hacks designed to help you achieve peak rest.

The Good Men Project
“Freedom” is often a Republican talking point, but Vice President Kamala Harris is trying to reclaim the concept for Democrats as part of her campaign for the presidency. In a speech at the Democratic National Convention last month, she declared that “fundamental freedoms” were at stake in the November election, including “the freedom to breathe clean air and drink clean water and live free from the pollution that fuels the climate crisis.”
Grist Magazine
“Freedom” is often a Republican talking point, but Vice President Kamala Harris is trying to reclaim the concept for Democrats as part of her campaign for the presidency. In a speech at the Democratic National Convention last month, she declared that “fundamental freedoms” were at stake in the November election, including “the freedom to breathe clean air and drink clean water and live free from the pollution that fuels the climate crisis.”
Discover Magazine
As a science communication scholar, I’ve always supported vaccination and trusted medical experts – and I still do. As a new mom, however, I’ve been confronting new-to-me emotions and concerns while weighing decisions about my son’s health.
Devdiscourse
Emma Frances Bloomfield, Associate Professor of Communication Studies at the University of Nevada, Las Vegas, explores the effective use of storytelling in science communication. Bloomfield supports vaccination and trusts medical experts, but as a new mom, she has faced a wave of online misinformation about potential vaccine risks. She notes that anti-vaccine advocates often deploy personal stories that make their case compelling.