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While fashion brands such as Isabel Marant and Ralph Lauren regularly use the Western genre for their collections, those that previously had little or no contact with the style from the American West have also switched over in recent months: Saint Laurent, Prada and Khaite are presenting Looks include fringe leather jackets, rodeo jeans, prairie dresses and cowboy boots.

Billed as the anniversary of the Levi’s 501 jeans, May 20, 2023 marked 150 years since the denim giant and a Nevada tailor, Jacob Davis, received a patent for what they described as an “improvement in fastening pocket-openings.”

Based in San Francisco, Levi’s rose to prominence in part due to a massive local demand for workwear.

No dress shirt, no dress shoes, no problem, even at some of this area’s once buttoned-up offices

Beauty is in the eye of the beholder. Or so the saying goes. The truth, however, goes deeper than that. There are many biological cues we find attractive as humans, and then there are social and cultural aspects that weigh in. These are, more often than not, heavily manipulated by the media, depending where you are on the planet.

Like the polo shirt before it, the style is yet another putting-green-to-conference-room crossover hit. Even New York’s finance district is getting in on the action.

Like the polo shirt before it, the style is yet another putting-green-to-conference-room crossover hit.

Perhaps the most visible yet overlooked sign of cultural decay in the West is the steep decline in how we dress ourselves.