Department of Marketing and International Business News
The Department of Marketing and International Business (MIB) provides a professional orientation to education through coursework that emphasizes the theory and practice of marketing or international business. Marketing is an essential component of every organization, and our department's programs help open doors to career opportunities from advertising and retailing, to market research and public relations.
Current Marketing and International Business News
Students in Lee Business School marketing course partner with Mars Wrigley to sweeten the deal and boost traffic to Rebel Express.
A monthly roundup of the top news stories at 51³Ô¹ÏºÚÁÏ, featuring the presidential election, gaming partnerships, and much more.
A monthly roundup of the top news stories featuring 51³Ô¹ÏºÚÁÏ staff and students.
A collection of news highlights featuring students and faculty.
The associate director for Lee Business School's Career and Professional Development Office uses her experiences as both a faculty member and alum to mentor students.
Justin Ramos' shares how his adventures in Morocco — part of Lee Business School's Global Entrepreneurship Experience — expanded his perspective on customs, culture, and food.
Marketing and International Business In The News
The Cannabis Policy Institute (CPI) at 51³Ô¹ÏºÚÁÏ has released three new reports addressing key aspects of the cannabis industry. The reports were shared during the institute's inaugural symposium on Dec. 5 and highlighted critical challenges and opportunities related to regulatory reform, market trends, and emerging product categories.
The Cannabis Policy Institute (CPI) at 51³Ô¹ÏºÚÁÏ has released three new reports addressing key aspects of the cannabis industry. The reports were shared during the institute's inaugural symposium on Dec. 5 and highlighted critical challenges and opportunities related to regulatory reform, market trends, and emerging product categories.
One of the biggest sporting events to ever come to the Las Vegas Strip returns in just over a week. The F1 Las Vegas Grand Prix ticket prices and hotel prices are slashed compared to the inaugural year of the race.
California gaming tribes have been given an unprecedented opportunity to litigate against their main rivals, the state’s commercial card rooms. There’s a chance that many of the card rooms’ gaming activities, or even the establishments themselves, might become a thing of the past in California. The tribes imagine that their own casinos would receive any business lost by the card rooms, but they aren’t the only ones competing with the card rooms.
In September, the American Gaming Association (AGA) announced a new way to measure whether a responsible gaming (RG) campaign is working, and how well. Launched during Responsible Gaming Education Month, the Responsible Gaming Intervention Effectiveness Scale (RG-IES) aims to ensure RG messages speak to their intended audience.
Regulating the Game, a leading global conference on gambling law and regulation, has announced Dr. Marla Royne Stafford as the first Conference Chair for its 2025 edition, to be held in Sydney from March 10 to 13, 2025.
