Portrait of Yeraldin Barrios

Yeraldin Esquivel Barrios

Associate Manager, Business Insights & Analytics

Department(s)
Marketing and International Business

Biography

Yeraldin Esquivel earned a dual bachelor's degree in marketing and management from 51³Ô¹ÏºÚÁÏ before returning to 51³Ô¹ÏºÚÁÏ in 2021 to successfully complete her Master of Business Administration (MBA) degree. She is an experienced professional with a proven track record in analytics and data-driven decision-making. At General Mills, she has successfully led advanced analytics and reporting initiatives, optimizing performance scorecards and conducting A/B testing to enhance customer engagement and loyalty. Her proactive approach includes establishing key performance indicators (KPIs) and modernizing reporting capabilities to enable data-driven decision-making across various departments. Yeraldin is known for her analytical prowess, persuasive presentations, strategic acumen, and the ability to drive growth through data-driven insights.