Anjala Krishen (Marketing and International Business) was appointed as the first Mel Larson Endowed Chair in Marketing. The endowed chair in was created to honor in perpetuity the memory and exemplary career of marketing pioneer Mel Larson and allows the Lee Business School department of marketing to recruit, retain, and recognize faculty for their work in teaching, research, and service at 51³Ô¹ÏºÚÁÏ.