Find an Expert

Anthony F. Lucas
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Professor, Hospitality
An expert in casino marketing, casino management, slot operations and business operations analysis.
Murray Mackenzie
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Associate Professor in Residence, William F. Harrah College of Hospitality
An expert in food and beverage operational management, event management, wine education, and etiquette.
Glenn NP Nowak
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Associate Professor of Architecture
An expert in architectural design for hospitality and entertainment.
Robert Rippee
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Executive Director, 51³Ô¹ÏºÚÁÏ Black Fire Innovation
An expert in hospitality innovation, business development, esports, and technology incubation. 
Daniel Sahl
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Director, Center for Gaming Innovation
An expert on tourism, gaming, and slot machines.  
David G. Schwartz
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Professor & Gaming Historian
An expert on the history of gambling and casino industry, as well as conflict resolution.
Stowe Shoemaker
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Professor, William F. Harrah College of Hospitality
An expert in health care tourism, consumer loyalty, consumer loyalty programs, strategic pricing, and revenue management.
Cass Shum
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Associate Professor of Hospitality Organization Behavior
An expert in hospitality employee behaviors, leadership, turnover, and employee-robot interactions.
Marta Soligo
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Director of Tourism Research, 51³Ô¹ÏºÚÁÏ Office of Economic Development
An expert on the intersection of travel and tourism with sociology, social justice, and environmental sustainability. 
Marla Royne Stafford
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Professor, Department of Marketing & International Business
An expert on consumer behavior, marketing, health messaging, and sustainability communications.
William (Bill) Werner
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Associate Professor, William F. Harrah College of Hospitality
An expert in hospitality and employment law, labor relations, hotel security, and risk management