Advertising Policy

51ԹϺ Magazine accepts print advertising from 51ԹϺ offices only.

  • Ad space and placement requests must be reserved in advance. Space may be limited.
  • Ads must conform to 51ԹϺ identity standards.
  • Ads must conform to print magazine quality standards and size specifications.
  • Ads must conform to US Postal Service regulations. This specifies that ads:
    • Cannot include ads for financial instruments, including credit and debit cards
    • Cannot include ads for life insurance programs, even if they are affiliated with the university
    • Cannot include ads for travel programs, unless the organization promoting the arrangement is authorized to mail at the Nonprofit Standard Mail prices at the entry Post Office
  • All ads are subject to approval by University Marketing & Brand Content staff and U.S. postmaster.

Advertising Rates & Specs

Ad rates subject to change.

Magazine trim size: 8.375” x 10.875”
Keep live matter inset 0.25” from trim on each side
Add 0.125" bleed on all sides if ad bleeds off the page

Advertising Space Dimensions (width x height) Cost

Inside Front Cover

(2-page spread only)

Live: 15.75" x 9.875"

Trim: 16.75” x 11.125”

With bleed:  17” x 11.125”

$4,200

Outside Back Cover (with mailing panel)

Live: 7.375 x 7.375"

Trim: 8.375” x 7.875”

With bleed: 8.625” x 8”

$2,500

Inside Back Cover

Live: 7.375" x 9.875"

Trim: 8.375” x 10.875”

With bleed: 8.625” x 11.125”

$2,500

Full Page, internal

 

Live: 7.375" x 9.875"

Trim: 8.375” x 10.875”

With bleed: 8.625” x 11.125”

 

$2,000

Mast page Ad vertical (2/3 vertical opposite President's Message)

 5.215" x 9.875" 

$1,500

 Half

 7.375" x 4.875" horizontal
 3.68" x 9.875" vertical

$1,250

Files Specs

We recommend working with to ensure ads meet identity standards and technical specifications.

  • Submit ad files as press-ready PDFs. PDFX-1a file settings preferred.
  • Do not include printer marks in PDF.
  • Images must be at 300 dpi. Low-resolution images may be rejected.
  • Convert all custom spot and RGB colors to CMYK color space. 51ԹϺ Magazine is not liable for color conversion shifts.
  • Include fonts when outputting PDF

Deadlines

To reserve space, contact Sabrina Cozine at sabrina.cozine@unlv.edu or call 702-895-1485. Please provide account number for billing.

Issue Space Reservation* File Artwork Deadline Publication Date

Spring 2025

March 7

March 21

 April 2025

Billing

University units will be billed via JV by the University Communications office. For questions about billing process, email Yvonne Stayer.