The Division of Integrated Marketing and Branding (IMB) supports the mission of 51³Ô¹ÏºÚÁÏ by building the reputation and brand of 51³Ô¹ÏºÚÁÏ nationally and internationally. Our team serves as:
- The driver in 51³Ô¹ÏºÚÁÏ's storytelling strategy, prioritizing high-impact content and aligning contributions from campus contributors.
- The authority on 51³Ô¹ÏºÚÁÏ's brand, establishing our core messaging and consulting with units to help them leverage the brand to achieve their goals.
- A leader in higher education marketing communications' operations and practices.
Communication Channels
The Division of Integrated Marketing & Branding oversees 51³Ô¹ÏºÚÁÏ's primary strategic communications channels.
| Channel | Frequency | Area |
|---|---|---|
|
The 51³Ô¹ÏºÚÁÏ website has millions of visitors each year and provides potential students, 51³Ô¹ÏºÚÁÏ faculty and students, and the community valuable information on academics, admissions, events, departments, and much more. |
Daily/Weekly | Web and Digital Strategy |
|
The 51³Ô¹ÏºÚÁÏ News Center features the people and programs that make 51³Ô¹ÏºÚÁÏ a vibrant university and a critical resource for the Southern Nevada community. |
Daily | Marketing and Brand Content |
|
The Experts Directory connects journalists and community organizations with the engaging speakers and subject experts among our faculty and staff. |
Continual | Media Relations |
|
51³Ô¹ÏºÚÁÏ Today is a daily newsletter for 51³Ô¹ÏºÚÁÏ's faculty and staff. It includes announcements about upcoming events, training, organizational changes, and employee accomplishments. |
Daily | Marketing and Brand Content |
|
Accomplishments share the successes of the 51³Ô¹ÏºÚÁÏ faculty community, including publications, presentations, appointments, and more. |
Continual | Marketing and Brand Content |
|
The Calendar of Events is a central source for events on our campuses or sponsored by 51³Ô¹ÏºÚÁÏ organizations. |
Daily | Web and Digital Strategy |
|
From the News Center listings and newsletter The "From the News Center" newsletter highlights the top articles, videos, photo galleries, and event information. It is emailed to subscribers on Thursdays. |
Weekly | Marketing and Brand Content |
|
In the News listings and newsletter The "In the News" newsletter rounds up 51³Ô¹ÏºÚÁÏ coverage in the media. |
Weekly | Media Relations |
|
51³Ô¹ÏºÚÁÏ Magazine keeps alumni and friends of 51³Ô¹ÏºÚÁÏ connected to the university and to each other. The publication is filled with full-length features on university initiatives, campus news, and profiles of graduates. |
Annual | Marketing and Brand Content |
|
Class notes share information on alumni who have gotten a promotion, added a family member, or found a new calling. Class Notes are published in 51³Ô¹ÏºÚÁÏ Magazine and listed on the website. |
Annual | Marketing and Brand Content |
|
The Highlights page showcases the community partnerships, research, scholarship, and creative activity happening at 51³Ô¹ÏºÚÁÏ. |
Weekly | Marketing and Brand Content |
|
Learn more about 51³Ô¹ÏºÚÁÏ’s social media strategy and policy. |
Daily | Marketing and Brand Content |