51³Ô¹ÏºÚÁÏ sports and gender expert Nancy Lough on why Las Vegas’ first pro sports championship has changed the game for women and the entire sports industry.
Kinesiology professor John Mercer turned a love of triathlons into a vector for research into wetsuit technology and underwater running.
51³Ô¹ÏºÚÁÏ sport and gender parity researcher Nancy Lough on four ways social media and technology are changing how female athletes, fans interact with each other, sponsors.
Researchers dissected tweets of Summer Olympians to explore how medal status impacts their clout and authenticity in engagement, and ultimately their potential as social marketing stars.
51³Ô¹ÏºÚÁÏ gaming researcher explores the potential impacts of cheating in a burgeoning industry.
Kim Case-Nichols has the stamina it takes to complete Ironman competitions and build major facilities.
Las Vegas sport teams, venues to act as living lab for students in 51³Ô¹ÏºÚÁÏ’s new sport management master’s degree program.
51³Ô¹ÏºÚÁÏ sports history expert Kendra Gage’s class on Olympics explores historical, modern collisions between sport and social issues of the time.
Focus on what you’re trying to accomplish rather than what’s going on with your body, says 51³Ô¹ÏºÚÁÏ kinesiology professor Gabriele Wulf.
Lee Business School Graduate Connor Fields defends his gold medal at the 2020 Summer Games.
51³Ô¹ÏºÚÁÏ kinesiology professor Gabriele Wulf tells athletes to keep their eyes on the prize — not internal body movement — to achieve optimal performance during Tokyo 2020.
51³Ô¹ÏºÚÁÏ cheerleader graduates as a three-time national champion.