Screen Color Standards

Scarlet
RGB: 177, 2, 2 | Hex: #B10202

Gray
RGB: 102, 102, 102 | Hex: #666666
Print Color Standards
Scarlet
Our most widely used color is 51³Ô¹ÏºÚÁÏ scarlet. It can stand alone in any marketing application for any audience. The broad definition of scarlet is "a brilliant red color with a tinge of orange." It is associated with concepts like courage and passion. It is bold, proud, and rebellious. It stands out in a crowd, quickens the pulse, and causes an emotional reaction when viewed. At 51³Ô¹ÏºÚÁÏ, scarlet speaks to our passion for life, action, and, of course, rebellion. We display it proudly and use it to support and accelerate our communications and marketing.
Gray
Our 51³Ô¹ÏºÚÁÏ gray is best used as an accent color rather than as the dominant color in a design.
Dark accent
An alternate, dark accent version of both the scarlet and the gray provide added dimension and depth when designing visuals. This darker accent version is not to be used in place of the primary scarlet.

51³Ô¹ÏºÚÁÏ Scarlet
Pantone 186 | CMYK: 0,100,81,4
RGB: 227,24,55 | Hex: #E31837

51³Ô¹ÏºÚÁÏ Scarlet Dark
Pantone 484 | CMYK: 25,91,98,20
RGB: 160,49,35 | Hex: #A03123
Accents

51³Ô¹ÏºÚÁÏ Gray
Pantone 423 | CMYK: 0,0,0,44
RGB: 159,161,164 | Hex: #9FA1A4

51³Ô¹ÏºÚÁÏ Gray Dark
Pantone 431 | CMYK: 11,1,0,64
RGB: 106,115,123 | Hex: #6A737B

51³Ô¹ÏºÚÁÏ Rich Black
CMYK: 60,40,40,100
RGB: 0,0,0 | Hex: #000000