Accomplishments: Department of Marketing and International Business
Keah-Choon "KC" Tan and James Cross (both Marketing and International Business) recently presented their paper "The Effect of Green Capabilities on Closed-Loop Supply Chain Adoption" at the Asia-Pacific Division Science Institute International Conference in Bangkok, Thailand. The paper focuses on the sustainable practices in supply chain…
Anjala Krishen (Marketing and International Business) was invited to present at the International Conference on Business Sciences at Cairo University in Egypt in late April. Fellow presenters included professors from the business schools at University of Michigan, University of Portsmouth, University of Warwick, and the University of California,…
The American Marketing Association (the marketing industry's premier trade organization) selected 51³Ô¹ÏºÚÁÏ's collegiate AMA student group as a finalist in its case competition. The student group has been invited to present their plan to executives from eBay in New Orleans at the 39th Annual American Marketing Association’s…
Heather Monteiro (Marketing and International Business) with co-authors from Georgia Southern University, Jacqueline Eastman, and Bradley University, Rajesh Iyer, recently published their article, "Perceptions of Millennials' Media Attitudes and Use: A Comparison of US and Indian Millennials" in Marketing Management Journal's fall 2016 issue.
James Cross and Nadia Pomirleanu (both Marketing & International Business) were honored this month by the Journal of Marketing Education (JME). They were awarded the Journal Article of the Year for 2015 for their piece, "Evaluating Educational Practices for Positively Affecting Student Perceptions of a Sales…
Anjala Krishen (Marketing and International Business) and Pushkin Kachroo (Electrical and Computer Engineering), along with two past doctoral students, Orie Berezan, who earned a doctoral degree from the William F. Harrah College of Hotel Administration and is now a faculty member at California State University, Dominguez Hills, and…
American Marketing Association Collegiate Chapter continued its streak of excellence by earning five notable awards during the 36th annual American Marketing Association (AMA) International Collegiate Conference in New Orleans. The conference brings together more than 1,200 marketing students and their faculty advisers for three days of…
Nancy Lough (Educational Psychology & Higher Education) and Anjala Krishen (Marketing & International Business) presented "USA Pro Cycling Challenge: Cycling Fans Lifestyles and Event Sponsorship" along with co-author Angeline Close of the University of Texas at a meeting of the Sport Marketing Association in October. That month Lough…
John "Jack" Schibrowsky (Marketing and International Business) received the Hugh G. Wales Faculty Advisor of the Year Award during the American Marketing Association (AMA) International Collegiate Conference. Schibrowsky, who has advised the 51³Ô¹ÏºÚÁÏ chapter of the AMA since 2004, was chosen from among 350 advisors. This year he also received the 2013…