Accomplishments: Department of Marketing and International Business
Anjala Krishen (Marketing and International Business) co-authored the paper, "The Role of Faraway Fans in Sporting Event Sponsorship: Why Sponsor Patronage Is Stronger Among Fans Who Travel Far to Events," along with Angeline Close Scheinbaum (Clemson University) and Russell Lacey (Xavier University). The paper was published in the Journal of…
Han-fen Hu (Management, Entrepreneurship, and Technology); Anjala Krishen (Marketing); and Jesse Barnes (Public Affairs) recently had their paper, "Through narratives we learn: Exploring knowledge-building as a marketing strategy for prosocial water reuse," accepted by the Journal of Business Research. This interdisciplinary study examines the…
Anjala Krishen (Marketing and International Business), along with Orie Berezan and Sara Garcera (both California State University), co-authored the paper, "Back to the Basics: Handwritten Journaling, Student Engagement, and Bloom’s Learning Outcomes," which was published in the Journal of Marketing Education. The study investigates the…
Each year during the Office of Undergraduate Research (OUR) Fall Undergraduate Research Symposium, OUR recognizes and honors 51³Ô¹ÏºÚÁÏ faculty members with a record of excellence in inspiring, influencing, supporting, and mentoring undergraduate researchers in their professional development, career training, and educational journey. OUR awards one…
Senior Caren Yap (Marketing and International Business) was the only 51³Ô¹ÏºÚÁÏ student — and 1 of 150 students nationwide — selected to attend the 48th Business Today International Conference held November 4-6 in New York City. Business Today is an organization run by Princeton University and founded by Steve Forbes. With the annual theme…
Eda Anlamlier (Marketing and International Business) presented her research titled, "Romantic Rebuttals: Moralistic Tensions in Positive Marketing within the Online Dating Industry," co-authored with Mengtian [Montina] Jiang (University of Kentucky), Colleen M. Harmeling (Florida State University), and Sevincgul Ulu…
Anjala Krishen (Marketing and International Business) recently published an article titled "AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives," with co-authors Maria Petrescu (Embry-Riddle Aeronautical University), Sheen Kachen (University of Illinois at Chicago), and…
Jesse Barnes (Public Policy and Leadership), Anjala Krishen (Marketing and International Business), and Alexander Chan (both Business) recently published their article, "Passive and Active Peer Effects in the Spatial Diffusion of Residential Solar Panels: A Case Study of the Las Vegas Valley," in the Journal of Cleaner Production. In this…
Anjala Krishen (Marketing and International Business) was appointed as the first Mel Larson Endowed Chair in Marketing. The endowed chair in was created to honor in perpetuity the memory and exemplary career of marketing pioneer Mel Larson and allows the Lee Business School department of marketing to recruit, retain, and recognize faculty for…
Eda Anlamlier (Marketing and International Business) had a paper, "Temporary or Permanent Social Media Post? The Impact of Product Type," accepted in Psychology & Marketing journal with her co-author Sevinc Ulu (New Jersey City University). The article demonstrates the product display duration on social media (temporary via stories vs.…
Congratulations to the recipients of these 2022 51³Ô¹ÏºÚÁÏ teaching awards:
Outstanding Teaching by Part-Time Faculty Award
Xiaoling Hays - Chinese/World Languages and Cultures, College of Liberal Arts
Elizabeth "Hope" Hinchman - School of Nursing
Yousif Muradian - Finance, Lee School of Business
Hiroko Tadano - Japanese/World Languages and…
Eda Anlamlier (Marketing and International Business) published a book chapter, "Experiential Conspicuous Consumption on Social Media," in the book Experiential Marketing in an Age of Hyper-Connectivity: Navigating the Customer Experience Journey, which was edited by Nadia Pomirleanu and John Schibrowsky (both Marketing and International…